Now live · Founding access open

The operating system
for staffing.

AI-native workforce infrastructure that learns, adapts and scales with your company. A CV arrives, the profile is created, the match is scored, the hours become an invoice. Your team is left with the part that needs a person.

This isn't just software. It becomes part of your operation.
System active GDPR native EU-hosted
Anna Nowak · 59% match WF5
AI classified 14 candidates WF2
Contract sent · awaiting signature WF6
€2,200 pipeline · 7 advanced WF7
Dashboard
Manager
Senior
Recruiter
+ New
15:59
Thursday, 21 May 2026
Good afternoon
Welcome back, Alexia.
ASEL AI worked through the night. Your firm is organized. Your day is ready.
ASEL AI — system active · All data synced · No errors
2
New candidates
awaiting review
→ Action needed
3
Open jobs
active now
→ 3 active
4
Urgent tasks
need attention
→ 4 urgent
80%
Autonomous workflows running 24 hours a day.
8
AI workflows from intake to contract signature.
23
Unified modules covering every staffing operation.
2d
Average time to hire. Industry benchmark: 21 days.
Intelligence that compounds

The more your team uses it,
the smarter it becomes.

ASEL Recruit OS isn't a chatbot bolted onto a CRM. It's operational intelligence with infinite memory — learning your workflows, recognizing your best candidates, and getting sharper with every interaction.

Learns your workflows.
ASEL observes how your team moves candidates, prioritizes urgency, and structures contracts — then automates what repeats.
Recognizes top performers.
Surfaces high-fit candidates before competitors notice them. Patterns from every placement feed back into the matching engine.
Adapts to your team.
Every recruiter has their style. ASEL learns who handles which sectors, which clients, which urgency levels — and routes work accordingly.
Evolves with your scale.
From a solo recruiter to a 50-person agency. From 10 candidates a week to 10,000. The same OS — getting sharper as your operation grows.
Infinite operational memory.
Every email, every CV, every interview note, every contract — searchable in plain English. Nothing forgotten. Nothing lost in someone's inbox.
Built to scale internationally.
Multi-language workflows (EN, NL, RO, PL, more). Multi-tenant architecture. EU-hosted application layer. From Helmond to Berlin to Bucharest — same OS.

A tireless digital coworker with infinite operational memory.

01 · Pipeline

Drag. Drop. Decide.

Every candidate, every stage, every recruiter — in a single Kanban that ASEL AI sorts by urgency and bottleneck risk before you open your laptop.

Pipeline · this week
All teams Urgent High-fit Stuck > 5d
New
4
Karol Bednarek
Welding · Eindhoven · PL
71% match
Vasile Munteanu
Production · Helmond · RO
63% match
Daria Kowalczyk
Logistics · Tilburg · PL
68% match
Pre-screen
4
Andrei Popescu
Welding · Geleen · RO
Doc pending
Mihai Stanescu
Logistics · Venlo · RO
82% match
Petar Ivanov
Production · Breda · BG
74% match
Maja Wójcik
Welding · Roermond · PL
79% match
Interview
4
Cristian Ionescu
Production · Helmond · RO
Today 14:00
Tomasz Lewandowski
Logistics · Eindhoven · PL
85% match
Ovidiu Marin
Welding · Venlo · RO
77% match
Krzysztof Mazur
Logistics · Helmond · PL
Stalled 6d
Hired
1 · €2,200
From advert to bank transfer

Most systems stop at the placement.
This one keeps going.

An ATS finds you candidates. A backoffice pays them. Between the two sits the work nobody sells software for — the hours, the CAO check, the invoice, the payment run. ASEL covers the whole line.

Your inbox becomes the intake.
Connect Gmail or Outlook and applications stop being emails you have to open. The CV is parsed, the candidate is created, the match is scored, the task lands on the right recruiter. WhatsApp messages go through the same pipeline — including the ones that arrive as a photo of a CV.
The vacancy writes its own campaign.
One job record becomes social posts in four languages, a formal Indeed and Werk.nl advert, a LinkedIn version and the visual — each written natively, not translated. Publish to Meta from inside the system and watch applications arrive back in the same pipeline.
The CAO is in the system, not in a folder.
Wage tables, allowances and reservations live as versioned data, not as numbers buried in code. Every gross figure shows which CAO version and which rule produced it. The statutory minimum wage is enforced over any table — if a published scale falls behind an indexation, the system catches it before it reaches a payslip.
Hours become money without retyping.
Timesheet to CAO calculation to payslip to SEPA file, and separately to the client invoice. Every step needs a human approval, and nothing can be paid twice, invoiced twice or exported twice. Cancel an invoice and the hours are released back automatically.
Every score explains itself.
Not “87% match” with no reasoning. Five years in logistics, Dutch B2, driving licence B — and the gaps: VCA missing, availability unknown. Plus the next step to take. The recruiter decides; the system shows its working.
Your backoffice keeps its job.
You are not asked to replace your payroll provider. When a candidate is placed, the data is pushed across, so nobody types it a second time. ASEL calculates gross for quoting and checking — your backoffice remains the source of truth for the payslip.
02 · AI Automation

Eight workflows running while you sleep.

From inbox to contract signature. Every CV parsed, every candidate scored, every analytic computed — autonomously, end to end. You wake up to clarity, not chaos.

AI Workflows · running now
8 active · 0 errors
WF1
Email + WhatsApp
Intake
WF2
AI Classification
& Extraction
WF3
PDF + OCR
CV Parsing
WF5
Candidate ↔ Job
Matching
WF6
Contracts
& eSign
WF7
Analytics
+ AI Insights
WF1
Multi-channel intake
Every CV, every WhatsApp message, every reply — captured in seconds across every channel. Nothing falls through.
WF2
AI classification
Reads the way a senior recruiter reads. Name, role, experience, languages — extracted, structured, ready in seconds.
WF3
CV parsing
Every PDF and scanned document becomes searchable. Skills, certifications, history — instantly queryable across your entire candidate base.
WF4
CRM entity creation
Candidates, contacts, and companies appear in your workspace — fully connected, deduplicated, ready for action.
WF5
Matching engine
Ranks every candidate against every open role. Surfaces matches you would have missed. Routes the right task to the right recruiter — automatically.
WF6
eSign automation
Contracts drafted, sent, tracked. From verbal yes to signed paper — hours, not days.
WF7
Daily intelligence
Runs every morning while you sleep. Surfaces bottlenecks, flags churn risk, projects revenue — before you ask the question.
WF8
Retention & GDPR
Anonymizes dormant data automatically. Enforces blacklists. Keeps your audit trail GDPR-clean — without anyone having to remember.
03 · Operational Intelligence

Decisions, not dashboards.

ASEL AI doesn't just chart your data. It surfaces what to do next, who to call, where the bottleneck is — and where the revenue is hiding.

Manager analytics
This week
Live · Updated 16:04
Revenue (est.)
€2,200
Pipeline · 7 advanced
Time to hire
2 days
Benchmark · 21 days
Hire rate
100%
1 hire / 1 processed
Stagnation
71%
20 candidates >7d
Pipeline value · last 30 days
ASEL AI — strategic insight 7 candidates ready for placement this week · 1 client at churn risk (Berkvens) · €2,200 contract follow-up needed
Proof, not promises

Real numbers from a real operation.

Built first as the internal operating system for ASEL Recruit — placing logistics, welding, and production workers across the Netherlands. Then turned into the platform.

CAO wage rates
161
wage steps loaded from the published collective agreements, each calculation showing which version and which rule produced it.
Time to hire
2d
from inbound CV to signed contract, measured in our own agency. Industry benchmark: 21 days.
Automated tests
580
covering the payment chain, tenant isolation and the CAO engine. Run before every release.
Modules
23
unified modules covering candidates, jobs, pipeline, contracts, housing, hours.
The story

Built from operational chaos. Designed for global scale.

ASEL Recruit OS was built by someone who lived inside the chaos — slow systems, fragmented tools, repetitive admin, candidates lost in inboxes, contracts lost in folders, mornings wasted reconstructing what should have been automatic.

Rather than wait for legacy vendors to retrofit AI onto twenty-year-old codebases, we built from scratch. AI-native from line one. European by design. Engineered for the next generation of staffing — not patched onto the last one.

"Every minute a recruiter spends fighting their software is a minute they're not spending with a candidate. We built ASEL to give that time back."

— Founding team · Helmond, Netherlands
By the time you read this
38,000+
lines of AI-native code written from scratch
23
unified modules covering every operational surface
8
autonomous AI workflows running 24/7
0
lines of legacy code. Built for this decade, not retrofitted from 1999.
Built in Europe. Engineered for the world.

European foundations. Global ambition.

Most recruitment software comes from Silicon Valley or Boston — priced in dollars, designed for US workflows, and patched onto codebases from the early 2000s.

ASEL Recruit OS was built from scratch in Helmond, Netherlands — with multi-language workflows, multi-tenant architecture, EU-hosted application layer, and the operational reality of European staffing baked in from day one. Built here. Built to scale anywhere.

Languages
EN · NL · RO · PL
Architecture
Multi-tenant
Application layer
EU-hosted
Compliance
GDPR-native
Helmond.
51.4793° N · 5.6570° E
Founding Client Access

One complete AI-native platform. Scaled to your operation.

Every founding plan includes the full ASEL Recruit OS — all 8 AI workflows, all 23 modules, all integrations. Pricing scales with team size and operational complexity, not with features.

Founding pricing locked for life · Direct founder support · Roadmap influence
Limited founding spots · Closing as we onboard
Enterprise
20+ recruiters
from 950/month

For agencies running multiple branches or migrating off an existing system. Priced on scope, not on a page.

Everything in Core, plus
Unlimited users
Migration from your current ATS
Custom integrations
Dedicated environment
SLA & named contact
Talk to the founder
Pilot
Not ready to switch
One recruiter, 30 days

You are not asked to replace anything. Give one recruiter, one real vacancy and 30 days.

At the end we measure
Admin hours saved
Applications received
Time to first response
Interviews & placements
If the numbers are weak, you walk
Start a pilot
Built with the discipline of enterprise infrastructure.
GDPR native Multi-tenant Enterprise encryption RBAC Audit trail EU edge infrastructure Global edge network
Questions, answered

Everything you'd want to ask before you commit.

Most decisions about staffing infrastructure get made on assumptions. Here are the answers you actually need.

A full operating system. ATSs track candidates. ASEL Recruit OS coordinates the entire operation — candidates, jobs, companies, contracts, eSign, hours, housing, vehicles, agenda, analytics, and 8 AI workflows that run autonomously. One unified system replacing 6–10 disconnected tools.
No. ASEL was built in the Netherlands but engineered for multi-language operation from day one. EN, NL, RO, PL are live — more languages roll out per founding-client demand. Multi-tenant architecture means each agency runs on its own isolated workspace, anywhere in the EU.
Yes. ASEL observes how your team scores candidates, routes urgency, prioritizes clients, and drafts contracts. Patterns feed back into the matching engine, routing logic, and daily AI insights. The system gets sharper with every interaction — without you doing anything different.
Both. Founding Core at €249/month covers small teams from two recruiters upwards, and includes three users. The same platform — same 8 workflows, same 23 modules — scales up to Enterprise tier. You don't outgrow ASEL; ASEL grows with you.
Enterprise-grade by design. Multi-tenant isolation at database and row level, industry-standard cryptographic protection of credentials with per-account salting, role-based access control (Manager / Senior / Recruiter / Accountant), end-to-end audit trail, GDPR-compliant auto-anonymization, encrypted infrastructure across EU edge regions, and a documented sub-processor list. Built with the operational discipline expected of enterprise infrastructure — without the enterprise overhead.
Days, not months. Founding clients receive direct founder-led onboarding. No 3-month implementation cycles. No consulting fees. Your workspace is provisioned, data is imported, and your team is operational typically within 5–10 business days.
All operational surfaces. Candidates, jobs, companies, contacts, contracts + eSign, hours + timesheets, housing (with Google Maps integration), fleet/vehicles, agenda, inbox, pipeline, bulk operations, AI assistant, analytics. The whole workforce coordination loop — not just hiring.
Yes — at every tier. Founding clients get direct onboarding from the founding team. Starter receives standard onboarding; Team gets faster onboarding; Scale gets priority; Enterprise gets dedicated white-glove. No per-seat onboarding fees, ever.

Still have questions? Talk directly to the founding team. No sales reps, no gatekeepers.

Email the founders

Built for the next generation workforce.

Limited founding client spots. Direct founder onboarding. Founding pricing locked for life.

Now live · Built in Helmond, NL